What is social data management?

Posted on by Muna Meyer

What is social data management?

A Social Data Management Platform collects audience data from social and digital platforms such as Facebook, Twitter, Instagram, email, and e-commerce sites. It also divides that data into key audience segments that are important to your brand.

What are data management platforms examples?

Data Management Platforms (DMP)

  • Salesforce Audience Studio (fka Krux DMP)
  • MediaMath.
  • Oracle Data Marketplace (BlueKai)
  • Adobe Audience Manager.
  • Adform.
  • HubSpot.
  • Lotame Data Exchange.
  • The ADEX DMP.

Who are the top DMPs?

Here is our overview of the top 10 Data Management Platforms (DMPs).

  1. Salesforce DMP. We’re all familiar with good old Salesforce – as a CRM software.
  2. Cloudera. Cloudera offers an enterprise data cloud for any data, from the Edge to AI.
  3. Lotame.
  4. SAS Data Management.
  5. OnAudience.com.
  6. Snowflake.
  7. Mapp.
  8. Nielsen.

What does a data management platform do?

A data management platform (DMP) collects, organizes, and activates first-, second-, and third-party audience data from various online, offline, and mobile sources. It then uses that data to build detailed customer profiles that drive targeted advertising and personalization initiatives.

What are the types of social media data sources?

Below are some of the biggest social media data sources you should monitor, how people are using them, and why you should be all over them.

  • Facebook.
  • Twitter.
  • TikTok.
  • Instagram.
  • LinkedIn.
  • Sina Weibo.
  • YouTube.
  • Blogs.

What data is collected by social media?

Social data is information that’s collected from social media platforms. It shows how users view, share and engage with your content. On Facebook, social media data includes numbers of likes, increases in followers, or number of shares. On Twitter, results include numbers of impressions or retweets.

What is an audience management platform?

To explain, DMP (Data Management Platform) is software that centralized and segmented your audience to run a precise level of targeting for advertising or marketing campaigns. In short, audience management platforms’ primary function is to collect, organize, segment, and activate data across multiple channels.