How do you structure a brand workshop?

Posted on by Muna Meyer

How do you structure a brand workshop?

Pre-Workshop

  1. Figure out who your stakeholders are. The work we do leading up to the workshop and the live session itself are both part of our discovery.
  2. Conduct stakeholder interviews.
  3. Gather your materials.
  4. Name your objectives.
  5. Share what you know so far.
  6. Warm up.
  7. Take it further.
  8. Wrap it up.

How do I start a branding meeting?

Brand Positioning

  1. Target Audience. To find your target audience, take a look at your primary customer and figure out their problem, and offer solutions.
  2. Research Your Competition. Now that you know your target audience, identify your competition.
  3. Spread Brand Awareness. How will your customers find you?

What is brand outline?

It outlines the objectives, goals, values, and vision of your brand, allowing you to communicate the direction, purpose, and positioning of your business as clearly as possible. A strong brand brief should include: 1.

How do you run a brand strategy session?

60 second clip suggested11:39How To Run A Brand Strategy Session [Step-By-Step] – YouTubeYouTube

What happens in a brand strategy session?

A brand strategy session is where you plan for your brand’s success. Usually, the business owner will sit down with a brand strategist and go over the goals of the brand and company. These strategy sessions are where brainstorming meets planning — it’s where your big ideas come to fruition.

What is a branding session?

What is a Branding Strategy Session? A branding discovery or strategy session is a company brainstorm, where everyone from the C-suite to the brand managers, and others who provide valuable input, meet to establish a solid image that’s consistent across the board, in all mediums and communications.

How do you brand a strategic session?

What are branding guidelines?

Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Think of it like a brand ‘rulebook’ that centralizes the overall look and feel of your brand identity.

What is a brand discovery session?

A brand discovery session is a meeting between the business leaders and brand builders to uncover the critical information required to build a strategic brand.

What should I put in my branding brief?

At the start of your branding brief, you’ve given an overview into your business, the sector you work in, and the brand you’re looking to build. But now, you have a chance to share even more about your business. Why do you want to build a brand in this space?

How long does a branding project take?

As a rough guide, here’s what we tell people at Canny about our branding timescales: Branding projects can take anywhere between 6 and 12 weeks. It really depends on their complexity. If you’re looking at a brand identity project, with limited visual assets to be created, you’ll be down nearer the 6 week mark.

What should I consider when creating a new brand?

However, there are always some things to consider. Let’s take a look at creating a new brand as an example: Is your business bricks and mortar, or mostly online? Are you in the market for awareness, customers, or something else?