How do you ask brand awareness in a questionnaire?

Posted on by Muna Meyer

How do you ask brand awareness in a questionnaire?

Brand Awareness Survey Questions + Sample Questionnaire Template

  1. Which of the following products have you tried? (
  2. Can you recall the last time you used this product category?
  3. How many brands have you heard of before? (
  4. Have you heard of the above brand name before?
  5. When was the first time you heard about our brand?

How do you measure brand awareness?

Measure brand awareness using these ten tactics

  1. Launch a brand awareness survey, stat.
  2. Check your social media followers.
  3. Use Google Trends data.
  4. Let brand tracking software do the heavy lifting.
  5. Look into your brand name mentions.
  6. Look for branded search volume in your Google Analytics.

How do you ask awareness questions?

10 Product Awareness & Attitudes Survey Questions + Sample Questionnaire Template

  1. How familiar are you with [PRODUCT]?
  2. Which of these [GENERIC_PRODUCT] have you used?
  3. How did you first hear about [PRODUCT]?
  4. Overall, how do you rate the quality of [PRODUCT]?
  5. Would you recommend [PRODUCT] to a friend or associate?

How is Toma measured?

Top-of-mind awareness is generally measured by asking consumers open-ended questions about the brand that first comes to mind in a particular category, like a fast-food restaurant (McDonald’s).

What should a brand do if it has low awareness?

These are six different strategies that can be used to effectively increase your company’s brand awareness:

  • Give your Brand a Personality.
  • Use Influencer Marketing.
  • Use Content Marketing.
  • Create Referral Programs.
  • Create more Video Content.
  • Remember to also Focus on Offline Campaigns.

What is the KPI for brand awareness?

However, the key brand awareness KPI indicator is the number of impressions. While increasing brand awareness on DSP, you might want to hit additional goals like achieving higher conversions and sales. As soon as you discover who is your audience, it’s time to decide how they should interact with your brand.

How can I improve my TOMA?

TOMA should be a top goal of your marketing efforts….Here are five ways to achieve “top of mind” awareness in your product marketplace:

  1. Find your unique selling proposition. Consider what makes your company special.
  2. Be proactive.
  3. Use consistent branding.
  4. Use multiple touches and multiple channels.
  5. Be useful.