Does YORKIE chocolate still exist?
Yorkie is a chocolate bar made by Nestlé. It was originally made by York, UK-based company Rowntree’s, hence the name….Yorkie (chocolate bar)
| Owner | Nestlé |
| Country | U.K. |
| Introduced | 1976 |
| Previous owners | Rowntree’s |
| Website | nestle.co.uk/yorkie |
Do Yorkie bars still exist?
In 1966 York Chocolate was discontinued, then 10 years later in 1976 York Chocolate is re-launched under than brand name YORKIE, with its name due to it being manufactured at our factory in YORK where it still continues to be produced to this day.
Is YORKIE chocolate the same as KitKat?
The KitKat Chunky MORE consists of the familiar, crispy KitKat wafer combined with a thick layer of real fruit and hazelnut pieces all coated in smooth milk KitKat chocolate. Meanwhile, the Yorkie MORE is all about crunchy oat clusters, crisp apple pieces and a hint of cinnamon; all coated in Yorkie milk chocolate.
Is the Yorkie bar sexist?
Yorkie has traditionally been promoted as a man’s chocolate bar since the famous “trucker” ad in the 1970s, created by Yorkie’s current ad agency J Walter Thompson. Despite being deliberately sexist, however, the campaign that broke last spring was not deemed offensive to women by the Advertising Standards Authority.
Why did Yorkie change their slogan?
Like “Rations,” Yorkie was intended to act as fuel during tough work. Then in 2002, Nestlé owned Yorkie launched the aggressively macho campaign: “It’s not for girls.” The “It’s not for girls” line and the no women sign were removed from the packaging in 2012 and replaced with the slogan: “Man fuel for man stuff.”
Why did Yorkie say its not for girls?
Yorkie first launched its “not for girls” positioning in 2002, in an effort to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a deliberate antidote to the “feminine silks and swirls and indulgent images of most confectionery advertising”.
What is in a Yorkie bar?
Ingredients
- Sugar,
- Dried Whole Milk,
- Cocoa Butter,
- Cocoa Mass,
- Vegetable Fat (from Palm/Shea/Sal/Illipe/Kokum Gurgi/Mango Kernel),
- Lactose and Proteins from Whey (from Milk),
- Whey Powder (from Milk),
- Butterfat (from Milk),
What happened to Yorkies?
Ten years after the famous Yorkie bar trucker disappeared from TV screens Nestle is relaunching its 26-year-old chocolate bar with an unashamedly “for men only” image. A £3m advertising campaign breaks on Easter Monday, April 1, with the slogan, “Yorkie, it’s not for girls”, and no, it’s not an April Fool.
How much does a chocolate Yorkie cost?
Chocolate Yorkies often cost between $2,000 and $6,500. Many breeders price Chocolate Yorkie puppies slightly higher than standard Yorkie pups because the coat is considered rare.
Are Yorkies chocolate vegan?
Nestlé – creator of Kitkat, Aero and Yorkie – told HuffPost UK it doesn’t have any UK vegan chocolate, but added that fruit and vegetable bars in its YES! range are suitable for vegans. A spokesperson added that there are “no immediate plans” to introduce chocolate bars suitable for vegans in the UK.
When did Yorkies stop being sexist?
In 2006, a tongue-in-cheek version of the bar was released in pink wrapping paper. But it wasn’t until about 2011 that the controversial slogan was dropped, although people still remember it.