What is media planning strategy?
Media planning is the process of determining how, when, and to what audience a branding or advertising message will be delivered. A media planner analyzes how a message is intended to support a marketing or advertising strategy and then develops tactics to share that message in the right places with the right people.
What is media planning presentation?
6. Basic Terminology Media Plan Specifies the media in which advertising messages will be placed to reach the desired target audience Media Class A broad category of media such as television, radio or newspapers Media Vehicle A particular option for the placement of media class.
How do you create a media planning strategy?
Media Planning Process: How to Create a Media Plan
- Set your goals. The foundation of any great media plan is to have clear goals and objectives.
- Define your audience.
- Plan your content.
- Create your content.
- Review and approve your content.
- Select media outlets.
- Execute.
- Measure your results.
What is media planning PDF?
Media planning is the process of designing a course of action that shows how advertising space and time will be used to contribute to the achievement of the marketing and advertising objectives. The media plan is created by the media planner from information about the market and prospective customers.
What is the 5 by 5 rule in Powerpoint?
Follow the 5/5/5 rule To keep your audience from feeling overwhelmed, you should keep the text on each slide short and to the point. Some experts suggest using the 5/5/5 rule: no more than five words per line of text, five lines of text per slide, or five text-heavy slides in a row.
What is meant by media planning and what is the main objective of media planning?
The fundamental purpose of a media plan is to determine the best way to convey a message to the target audience. A media plan sets out a systematic process that synchronizes all contributing elements in order to achieve this specific goal.
What should a media strategy include?
4 Things to Consider When Developing a Media Strategy
- Setting measurable goals.
- Identifying & researching your target audience.
- Determining your media budget.
- Establishing your key messaging points.
Why is media planning important?
Media planning helps the advertiser in selecting most appropriate media, media mix, and in deciding time and space in various media so that available resources can be utilized in an optimum manner. Media planning helps to control wasteful advertising.
How do you present a media strategy?
How to write an effective media strategy for your charity
- Set clear, measurable media objectives.
- Research your target audience.
- Craft your key messages.
- Create content that fits its platform.
- Define your distribution channels.
- Monitor, Measure and Evaluate.
What are the components of media planning?
The media plan is broken down into four stages; market analysis, establishment of media objectives, media strategy development and implementation, and evaluation and follow-up.