What is the target demographic for TV?
Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: “Young adult viewers have been TV’s target demographic for decades, because they’re thought to have less brand loyalty and more disposable income. …
Why is the 18 49 demographic so important?
Younger viewers are considered more attractive for many products, whereas older and wealthier audiences are desired, or female audiences are desired over males. In general, the number of viewers within the 18–49 age range is more important than the total number of viewers.
Which age group watches the most TV?
In 2019, the total average time spent watching TV per day among viewers aged 15 years old or over was 2.81 hours, down slightly from the previous year. Aduls aged 65 and above spent the most time watching television at over four hours, whilst 25 to 34-year-olds spent the least time at 1.99 hours.
What is linear TV?
Linear TV is a traditional system in which a viewer watches a scheduled TV program when it’s broadcasted and on its original channel. The program can be recorded via DVR and watched later. Linear TV still boasts the largest market; however, reach is fragmented due to the increasingly competitive TV landscape.
What are the 6 types of demographics?
The most commonly used demographic segmentation factors are:
- Age.
- Gender.
- Ethnicity.
- Income.
- Level of education.
- Religion.
- Occupation.
- Family structure.
What are the key customer demographics for your item?
Customer Demographics are defined by Wikipedia as including “gender, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location.”
What is the most targeted demographic?
For decades, the 18-to-34 age group has been considered especially valuable to advertisers. It’s the biggest cohort, overtaking the baby boomers in 2015, and 18 to 34s are thought to have money to burn on toys and clothes and products, rather than the more staid investments of middle age.
How many viewers does CNN have?
Multiplatform Reach: CNN reaches more people in the U.S. than any other news brand across TV and digital among total viewers (175 million), 25-54 (85 million) and 18-34 (41 million).
What demographic watches the most television?
In 2019, TV consumption in the United States was highest among African Americans,who watched an average of 3.23 hours of TV each day. Meanwhile, Asian Americans spent around half that amount of time watching television each day.
Who watches more TV males or females?
A survey conducted among U.S. adults in January 2020 showed that women were nine percent more likely than men to watch or stream TV shows every day, with 56 percent reporting that they did so compared to 47 percent of male respondents.