What is the purpose of gated content?
Along with providing a resource for them, gated content allows us to gather qualified leads by asking for more information about our readers – whether that’s an email address, your name, title, company, email phone number, etc.
When should you gate content?
You should consider gating a piece of content only if your brand awareness efforts are already going well, you’re getting the traffic volumes you want, your landing pages and sales material are excellent, and your business’s primary need is to convert more incoming traffic into leads. 3.
What is a gated form?
Gated content is online materials, such as white papers, articles and videos, that require that users fill out a form before they can access them. The form may just ask for the user’s name and email address or might demand more details, typically about their jobs and organizations.
What is gated content?
Gated content is any content that your visitors can access only after providing their information. In most cases, this means an email address. Gated content trades access to the content in exchange for an action from readers. In most cases, this is providing lead information like their name and email address.
Is gated content effective?
Gated content can help you expand your reach or capture new leads, but chances are a single piece can’t do both. The topic, format, and how many hoops people need to jump through to download should correlate with where they are in their customer journey.
Does gated content affect SEO?
The SEO Considerations of Gated Content One of the most common drawbacks to gated content, mentioned time and again by marketers, is that it provides virtually no SEO value. In fact, it will most likely hurt your SEO since much of your content won’t be visible to Google.
Should you use gated content?
Ultimately, gated content is meant to generate leads that you can nurture into prospects through your marketing efforts while ungated content is meant to increase traffic and improve trust with your audience. Both types of content are valuable and should be included in your content marketing strategy.
Does gated content rank for SEO?
The SEO Considerations of Gated Content One of the most common drawbacks to gated content, mentioned time and again by marketers, is that it provides virtually no SEO value. In fact, it will most likely hurt your SEO since much of your content won’t be visible to Google. That’s true, but only in some cases.
Can Google crawl gated content?
Unfortunately, gated content doesn’t help to drive search engine traffic as Google can’t crawl content that you’ve placed behind a form. Think Lord of the Rings, “You Shall Not Pass.” You’ve spent hours creating a great piece of content that your audience will love just to find out that it won’t help with SEO.
Can you gate content on YouTube?
How do I ‘Gate’ Video Content on YouTube? If you’re offering a video as your free resource/’gated’ content, you obviously don’t want it on your YouTube channel for anyone to be able to watch. But there is a way you can upload a video to your YouTube channel that is only viewable from your gated landing page.
Does gated content help SEO?
While gated content is a strategy for lead generation, ungated content is meant to improve SEO and increase brand awareness. Ungated content could be blog posts, infographics, or YouTube videos. On the other hand, gated content could be white papers, ebooks, or webinars.
Does gated content rank SEO?