What is personal differentiation?
Personnel differentiation refers that the corporation obtains differential advantage through hiring and training staff better than competitors’ (Jerome& Kleiner, 2002). The image or characteristic of the staff of a corporation reflects the strength and the image of the corporation.
What are my key differentiators?
A key differentiator can be defined as the business attribute(s) and/or unique value that clearly separates it from the competition in a particular marketplace. A key differentiator should be unique, measurable and defendable.
What is my biggest differentiator?
Your business runs on talent. Gallup’s business is to optimize talent. The professional services industry is unique because it is the only industry where customer value is solely dependent on talent.
What are brand differentiators?
A brand differentiator is a unique feature, aspect, and/or benefit of your product or service that sets it apart from competing brands. A single differentiator or a robust set of them form the basis for how you establish competitive advantage.
What are some examples of differentiators?
Some firms differentiate themselves based on their client list. For example, if your firm serves the higher education market and your clients are Harvard, Yale, and Stanford, you have a differentiator.
How do you come up with differentiators?
21 Top Differentiators for Professional Services Firms
- Specialize in an industry.
- Specialize in serving a specific role within your client’s organization.
- Specialize in offering a particular service.
- Offer a truly unique technology or process.
- Focus on understanding a particular target audience.
How do you differentiate a business from a competition?
Factors to Consider for Differentiation
- Valuable: the perceived benefit exceeds the cost.
- Important: delivers a benefit critical to success.
- Distinctive: unique or offered in a distinctive way.
- Superior: better technology, faster.
- Emotional: ties to a core emotion — love, hate, desire.
- Communicates: understood and visible.