What is the cocoa supply chain?
The supply chain for cocoa beans is a series of activities that are necessary to convert raw materials into the final porduct (chocolate) that is meant for consumers. Just like many other manufacturing industries, creating chocolate products involves a chain of production that has many links.
What is a flanker product?
A flanker brand is a new brand introduced into the market by a company that already has an established brand in the same product category. This strategy, also called fighter branding or multibranding, is used to achieve a larger total market share than one product could garner alone.
Is Nestlé chocolate sustainable?
Nestlé Australia chocolates now all sourced from 100% sustainable cocoa. Australia, Nestlé Australia announced today that every chocolate it sells is now independently certified to ensure the cocoa is sourced and produced sustainably on farms with safe working conditions.
Who supplies chocolate?
The four top chocolate-producing countries are Germany, Belgium, Italy, and Poland.
How chocolate is made supply chain?
First, farmers harvest cocoa beans from pods on cacao plants. Next, they are fermented in heaps and covered with banana leaves. Farmers then dry and package the cocoa beans for domestic transportation. Domestic transporters carry packaged cocoa beans to either cleaning warehouses or processing factories.
What is a flanker brand examples?
A flanker brand is an extension/addition of another brand name by any company in the same product line. For example: Hindustan Unliver Limited has 3 detergent brands namely Surf Excel for Premium segment customers, RIN for middle segment customers and Wheel for the lower segment customers.
In which of the following brands focus more on introducing flanker brands?
HUL as an FMCG giant relied on Flanker Branding to attract more customers, It is highly successful in sales volumes because Flanker Branding helps in gaining more shelf space for the company, it captures ‘Brand Switchers’ by offering products of several brands, can be able to target different set of customers without …
Is Mars chocolate sustainable?
After taking MALTESERS® Fairtrade in 2012, Mars Chocolate UK has extended its commitment to sustainable sourcing, to become the first UK company to commit to Fairtrade’s new Cocoa Sourcing Program.