Is like a rock Ford or Chevy?
“Like a Rock” was a hit song five years before Chevy adopted it for their advertising campaign. The song was on the 1986 album of the same name by Bob Seger & the Silver Bullet Band. The song struck a chord with audiences and reached No.
What truck was like a rock?
Chevrolet truck
This song’s greatest exposure was in Chevrolet truck television advertisements from 1991 until 2004, for Chevrolet’s massively successful “Like a Rock” campaign, which was also one of their longest-running ad campaigns.
What years did Chevy use like a rock?
However, we’re here to look back on one very familiar time period in Chevrolet truck history—when Chevy trucks were “like a rock.” The “Like a Rock” campaign spanned the 1990s and early 2000s after the brand tapped Bob Seger’s song “Like a Rock” in 1991. The final ad to feature the tagline and song aired in 2004.
What car company says like a rock?
When they were finished, the song and slogan “Like A Rock” were used in Chevrolet truck commercials for more than ten years from 1991 through 2004, representing one of the longest-running advertising campaigns in history.
What slogan is like a rock?
Every once in awhile the ad department over at Chevrolet gets an itch to try out a new slogan. With some great ones in the past, such as “Baseball, Hotdogs, Apple Pie & Chevrolet”, “Like a Rock”, and our (what was) current “Chevy Runs Deep”. Chevy will now go with a global tagline of “Find New Roads”.
What commercial Said like a rock?
In 1991, the “Like A Rock” advertising campaign was launched for Chevrolet trucks, with Bob Seger’s song of the same name serving as its foundation. The campaign ran through 2004 and is regarded as one of the auto industry’s most successful.
Who wrote like a rock?
Bob SegerLike a Rock / Composer
What is the Chevrolet motto?
Find New Roads
Chevy’s new slogan “Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of Global Product Development.
What is Chevy’s old slogan?
The auto company turned to “Heartbeat of America” in 1986 and used “Like a Rock” for Chevy trucks in the 1990s before turning to the “American Revolution” slogan for the brand in 1995.
Who plays the guitar solo on like a rock?
Rick Vito
He played the slide guitar solo on the Bob Seger song (and Chevy truck TV commercial), “Like a Rock”. He was a long-standing member of Bonnie Raitt’s touring band in the 1980s and 1990s….
| Rick Vito | |
|---|---|
| Instruments | Guitar, vocals, bass, keyboards |
| Years active | 1969 – present |