What are brand exercises?
What are branding exercises? Branding exercises are guided activities that help you create an understanding of your company, its vision, and its customers. These exercises serve as tools to help focus your marketing messages, help you with customer interactions, and maintain a consistent and captivating brand.
How do I start a brand exercise?
Building your own brand essentially boils down to 7 steps:
- Research your target audience and your competitors.
- Pick your focus and personality.
- Choose your business name.
- Write your slogan.
- Choose the look of your brand (colors and font).
- Design your logo.
How do you do a branding workshop?
Pre-Workshop
- Figure out who your stakeholders are. The work we do leading up to the workshop and the live session itself are both part of our discovery.
- Conduct stakeholder interviews.
- Gather your materials.
- Name your objectives.
- Share what you know so far.
- Warm up.
- Take it further.
- Wrap it up.
What is a brand Sprint?
A Brand Sprint is a workshop format conceived at Google Ventures and well documented by Jake Knapp. In 3 hours or less, you get a very good picture of a brand, its vision, future and challenges. At Human Deluxe, we are using this workshop format both onsite and remote to kick off projects with new clients.
What happens in a brand workshop?
A workshop allows your team to visualize and discuss what your aspirational brand will look and feel like. Typically led by a marketing agency, brand workshops are designed to peel back the layers of your organization to reveal your brand’s essence.
How do you run a brand strategy?
A 10-Step Brand Development Strategy
- Consider your overall business strategy.
- Identify your target clients.
- Research your target client group.
- Develop your brand positioning.
- Develop your messaging strategy.
- Develop your name, logo and tagline.
- Develop your content marketing strategy.
- Develop your website.
How do I run a sprint brand?
5 Tips for Running a Successful Design Sprint
- Anchor your sprint in a big question. Identify critical hypotheses to test.
- Bridge the say-do gap. Use tricks that force users to make real—not hypothetical—decisions.
- Focus your features.
- Be scrappy: Build just enough to learn.
- Keep the team energized.