What is the BCG Matrix of Apple company?

Posted on by Muna Meyer

What is the BCG Matrix of Apple company?

BCG Matrix of Apple contains the Dogs, Stars, Cash Cows, and the Question Mark. In this reading of the BCG Matrix of Apple, we will analyse the company’s low growth products, products that attract sales, high growth products, and products that may attract sales or may become low growth products in future.

What is the importance of using BCG Matrix for Apple?

The BCG Matrix framework, created by the Boston Consulting Group, is an analysis tool companies can use to evaluate the strategic position of the business brand portfolio as well as its potential (De Kluyver & Pearce, 2003, p. 178).

Is Apple a cash cow or star?

Cash cows have a large share of the market and require little investment. For example, the iPhone is Apple’s (AAPL) cash cow. Its return on assets is far greater than its market growth rate; as a result, Apple can invest the excess cash generated by the iPhone into other projects or products.

What is BCG Matrix with example?

We use Relative Market Share in a BCG matrix, comparing our product sales with the leading rival’s sales for the same product. For example, if your competitor’s market share in the automobile industry was 25% and your firm’s brand market share was 10% in the same year, your relative market share would be only 0.4.

What companies use the BCG matrix?

10 Examples of BCG Matrix (of famous company’s)

  • BCG Matrix of Coca-Cola.
  • BCG Matrix of Samsung.
  • BCG Matrix of L’Oréal.
  • BCG Matrix of PepsiCo.
  • BCG Matrix of Apple.
  • BCG Matrix of Nestle.
  • BCG Matrix of Unilever.
  • BCG Matrix of McDonalds.

Which Apple product is a dog?

Apple Stores now sell accessories for your dog with $99 Whistle Activity Monitor. You can now buy an iPhone-connected accessory for your dog through Apple Stores as the Whistle Activity Monitor officially goes on sale in Apple’s retail stores in North America.

What companies use the BCG Matrix?

Does Apple make dog collars?

The Whistle Activity Monitor attaches to any existing dog collar, syncs over Wi-Fi and Bluetooth, and allows dog owners to track a number of health and fitness related metrics for their pet through a companion iOS app.

Why is Coca Cola a cash cow?

The only beverage that signifies the popularity of The Coca-Cola Company, Coca-Cola is defined as a cash cow that has a high market share but a low growth rate. Over time, this product has become a cash cow since it has reached the apex of its growth rate.

What is the BCG matrix of Apple company?

Posted on by Muna Meyer

What is the BCG matrix of Apple company?

BCG Matrix of Apple contains the Dogs, Stars, Cash Cows, and the Question Mark. In this reading of the BCG Matrix of Apple, we will analyse the company’s low growth products, products that attract sales, high growth products, and products that may attract sales or may become low growth products in future.

What is the importance of using BCG matrix for Apple?

The BCG Matrix framework, created by the Boston Consulting Group, is an analysis tool companies can use to evaluate the strategic position of the business brand portfolio as well as its potential (De Kluyver & Pearce, 2003, p. 178).

Is the iPhone a star or a cash cow?

A cash cow is a company or business unit in a mature slow-growth industry. Cash cows have a large share of the market and require little investment. For example, the iPhone is Apple’s (AAPL) cash cow.

Which of the following product would be considered a star for Apple?

Without question, the brand’s star product is the iPhone.

Why are macbooks cash cows?

Cash Cows – Cash cows are leaders in a more mature market. These are successful products that enjoy a large market share in a well-established market. Apple’s MacBook has a consistent market share and steady revenue, making it a cash cow for the company.

What is BCG matrix in simple words?

The Boston Consulting Group (BCG) growth-share matrix is a planning tool that uses graphical representations of a company’s products and services in an effort to help the company decide what it should keep, sell, or invest more in.

What is a cash cow in marketing?

a product or strategic business unit within the organisation’s mix which is characterised by high market share and low market growth; a Cash Cow produces the revenue required to develop and support less successful or newer products.

Which companies can use a BCG matrix?

The growth share matrix was created in 1968 by BCG’s founder, Bruce Henderson. It was published in one of BCG’s short, provocative essays, called Perspectives.At the height of its success, the growth share matrix was used by about half of all Fortune 500 companies; today, it is still central in business school teachings on strategy.

How to calculate BCG matrix?

Choose the unit. BCG matrix can be used to analyze SBUs,separate brands,products or a firm as a unit itself.

  • Define the market. Defining the market is one of the most important things to do in this analysis.
  • Calculate relative market share.
  • Find out market growth rate.
  • Draw the circles on a matrix.

    • How to build a BCG matrix?

    Collect data and build the source table. A list of elements to be analyzed is made up at the first stage.

  • Calculation of the growth market rate.
  • The formula for calculating the growth market rate in Excel:*The percentage format is set for cells in column D.
  • Calculation of the relative market share.

    • How to present BCG matrix?

    If you run a bunch of campaigns on Facebook Ads or on AdWords you would always be required to choose which campaigns are your preferred ones.

  • It pays to analyze this by setting up all your campaigns in a BCG Matrix.
  • I find one or two of my campaigns that require less money and are producing clicks or conversions at a very low cost.