Can you advertise alcohol in Australia?
Australia has a co-regulatory system for alcohol advertising. Guidelines have been negotiated with government, consumer complaints are handled independently, but all costs are borne by industry. All alcohol complaints are lodged with Ad Standards. Ad Standards will assess the complaint under the AANA Code of Ethics.
Can you advertise alcohol on social media?
Ads that promote or reference alcohol must be targeted to users 21 years or older in the US. Ads that promote or reference alcohol must not: Mandatory warning labels, such as “please drink responsibly” or its local variation (if applicable) must be prominently displayed in the ad.
Can you advertise alcohol on Facebook in Australia?
We have ‘age restriction tools’: Facebook “Anyone advertising on our platforms must comply with our policies along with all local laws and codes, such as those restricting the advertising of alcohol to minors in Australia,” it said.
Can you advertise alcohol on social media in Australia?
Advertising, Marketing And Promotion The Australian alcohol beverages industry adheres to one of the world’s strongest regulatory codes covering all marketing, including social media and sponsorship.
How is alcohol marketed legally?
Currently, the standard is that alcohol advertisements can only be placed in media where 71.6% of the audience is over the legal drinking age. Alcohol advertising’s creative messages should not be designed to appeal to people under the age of 21, for example, using cartoon characters as spokespeople is discouraged.
How can I advertise my alcohol online?
Can run alcohol ads:
- Google Ads.
- YouTube (Alcohol advertisers who wish to use an age gate on their homepage, brand channel, and/or video may do so under our age gate policies)
- AdMob.
- Google Ad Manager.
Can I promote alcohol on Facebook?
“We prohibit ads about alcohol, weight-loss products, and certain other topics from being shown to people under the age of 18, and we have age restriction tools so that businesses can better control who sees their content,” the spokesperson says.