What is public relation in marketing?

Posted on by Muna Meyer

What is public relation in marketing?

Public relations, or PR, is the practice of managing and guiding perceptions of your business to attract new customers and strengthen the loyalty of existing customers. While marketing focuses on promoting actual products and services, public relations focuses on promoting awareness, attitudes and behaviour change.

What public relations do?

Public relations specialists create and maintain a positive public image for the individuals, groups, or organizations they represent. They craft media releases and develop social media programs to shape public perception of their clients and to increase awareness of each client’s work and goals.

Why public relations is important in marketing?

Public Relations Increases Brand Credibility To bridge that trust-gap between a business and its would-be clients or customers, the business can hire someone in public relations. The expert works on increasing their credibility within their given industry and increasing their overall reputation.

How is public relations used in marketing?

Public relations efforts strive to do the following:

  1. Build and maintain a positive image.
  2. Inform target audiences about positive associations with a product, service, brand, or organization.
  3. Maintain good relationships with influencers—the people who strongly influence the opinions of target audiences.

Why is public relations important?

What are the benefits of public relations?

5 Advantages of Public Relations

  • Increase your brand’s credibility. Publicity through public relations gives credibility to your business as the content is more authentic and informative.
  • Attract your target market.
  • Provide added value.
  • Short and long-term lead generation.
  • Build your brand image.

How does marketing and public relations work together?

PR and marketing create and rely on strong, clear messaging for successful programs. It establishes the brand’s identity, voice and audience. Both teams must work together to align on key messaging, target audiences and communication strategies.