What does magazine circulation mean?
Circulation is a count of how many copies of a particular publication are distributed. Circulation audits are provided by the Audit Bureau of Circulations (ABC). Readership is an estimate of how many readers a publication has.
How do you find the circulation of a magazine?
Locate the Statement of Ownership, Management, and Circulation that appears within the magazine itself, printed annually, usually in December or in the last issue for a given calendar year. It may appear among advertisements in the front or the back pages of a magazine.
What is duplicating circulation?
Circulation is a count of how many copies of a particular publication are distributed. As most publications have more than one reader per copy, the NRS readership estimate is very different from the circulation count.
What is difference between reach and circulation in print media?
Readership is the number of people who read the same copy of a newspaper. Circulation is the number of copies of the newspaper or publication distributed.
What is the highest circulating magazine?
AARP Magazine AARP Magazine — the United States’ largest-circulation magazine, with about 35 million readers — helps people 50+ live their most fulfilling lives.
What is paid circulation?
Definition. Paid circulation refers to the number of copies that are purchased by readers.[1]
What is the oldest magazine in the world?
The Czech magazine Květy (meaning: flowers), which will celebrate its 175th anniversary in 2009, was founded in 1834 by publisher J.H. Pospíšil. As far as we know, Květy is the oldest magazine in the world. It was first published as a quarterly, soon as a bi-monthly, and already since decades as a weekly.
How can newspapers improve circulation?
When deployed properly, online promotions can increase your circulation. Contests, daily deals, coupons, and sweepstakes are all very effective techniques. Do more than your competitors and their traditional advertising efforts. Get involved on social media, and keep track of what you find out about your customers.
What is newspaper circulation and readership?
Circulation is the number of newspaper/magazine copies distributed on average in a day. Readership is a calculation based upon the average number of people who read an individual copy of the publication. The number is an estimate of how many hands a copy of a newspaper goes into.
Is circulation the same as impressions?
Print Media Circulation should be based on audited figures available through a subscription service or from the publication itself. Circulation does not include pass-along readership or any form of multiplier. Impressions are circulation plus pass-on readership.